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Since 1997, Digital Adspend has reported on spend in the digital advertising market. The study is widely recognised as the most comprehensive measure of UK online advertising and sees leading media owners, indirect sellers and ad tech providers submit data to produce aggregated gross digital revenues. The report is currently produced with PwC. With significant evolution in spend, formats, devices and buying methods within the digital ad market, we want to explore online ad spend measurement...

Released today, our full-year Digital Adspend report shows that the UK’s digital advertising market rallied in 2020, following the initial impact of the pandemic on spend. The report, produced with PwC, finds that overall spend grew by 5% across the course of the year to reach a total of £16.5 billion. Key takeouts include: For the first time, digital audio and podcasting data are included in the report, a move that reflects the growth of audio within the digital landscape. Overall, the digital...

Following Apple’s launch of iOS 14.5, what resources and support are available to help your business navigate IDFA changes? Apple’s changes provide users with the option to block the IDFA identifier at the app level, meaning apps are required to ask users for permission to collect and share data. This is likely to have a significant impact on ad targeting and measurement across app environments on Apple products and so it is important that, as an industry, we understand the impact of the changes...

How can we rediscover the disappearing art of listening? This was the subject of our fourth Leadership Series session with former Met police commander John Sutherland. Having spent 25 years in the police force and written two books - ‘Crossing the Line’ and ‘Blue: A Memoir’ - Sutherland drew on his experience as a hostage and crisis negotiator to explain how we can all benefit from learning to listen better in “a world where too many of us seem to be shouting each other from progressively...

The groups offer a forum for IAB UK members to develop standards and deliver educational and inspiring resources about their specialisms, which could not be achieved by one company alone. To find out more about our groups or to get involved email [email protected] Audio This group aims to drive the growth of Audio by showcasing the proven efficacy of the channel and bringing clarity to buying and measurement best practices. Find out more about digital audio here. This group is led by...

There was a time - pre-pandemic - when the ICO’s investigation into ad tech and real-time bidding was THE topic of conversation in our industry. Articles dissecting what the ICO’s ‘Update report’ meant for real-time bidding abounded, while the ICO’s Simon McDougall and his colleagues were regulars on the industry events circuit, getting its messages out to the masses. At the IAB, the ICO’s report resulted in the creation of a six-part action plan to address the key concerns raised by the...

With less than a year until third-party cookies are phased out across all browsers, and with imminent changes to mobile ad IDs, IAB Tech Lab has been collaborating with the ad and media industry via Project Rearc. The aim of Project Rearc is to develop privacy-preserving specifications and best practices to support the development of open-source and proprietary solutions. Tech Lab has now released initial specifications and best practices to support re-architecting digital media for...

How has the past year of living in a pandemic rewired our brains? And what does that mean for how we process advertising? Our third Leadership Series speaker of 2021 was Shazia Ginai, CEO of Neuro-Insight - a neuroscience-based market research company that uses steady state topography (SST) to measure different regions of the brain and understand our cognitive functions. In this session, Ginai discussed the neuroscience behind our changing behaviour, what it means for brands, how leadership is...

More than ever before, we’re heading online to shop. Just as the rise of department stores shook the retail status-quo at the start of the 20th century, ecommerce is now revolutionising how we buy a hundred years later. From the weekly food run to that must-have item of clothing, online shopping is becoming engrained in our daily lives and a fundamental part of the modern purchasing experience. Of course, the recent surge in growth has largely been driven by necessity as lockdowns have kept the...

As part of our work to address the ICO’s concerns about ad tech and real-time bidding (RTB), we have worked jointly with IAB Europe to develop this practical guide to carrying out Legitimate Interests Assessments (LIAs) in the context of processing data for digital advertising generally, and for RTB. An LIA is a prerequisite for any processing of personal data on the basis of legitimate interests. This guide is designed to help companies understand their obligations, and how to comply with them...