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IAB Tech Lab has announced the launch of a new automated service for publishers’ Supply Chain Validation. This service allows publishers to validate authorised sellers of their inventory by verifying their ads.txt (authorised digital sellers file) or app-ads.txt files against sellers.json files programmatically. Two of the most widely adopted sell-side transparency specifications from IAB Tech Lab - ads.txt and app-ads.txt - help eliminate misrepresented, fraudulent inventory by providing a...

The European Union (EU) has formally recognised the UK’s high data protection standards and will allow the continued seamless flow of personal data from the EU to the UK. Formal adoption of the data adequacy decision under the EU General Data Protection Regulation (GDPR) allows personal data to continue to flow from the EU and wider European Economic Area (EEA) to the UK. Following Brexit, the decision means that UK businesses and organisations can continue to receive personal data from the EU...

What has the Government said? The Government initially announced that it would implement a total ban on paid-for advertising online for certain products that are High in Fat, Sugar or Salt (HFSS) by the end of 2023, along with a 9pm watershed on TV (note: this Q&A covers online only. There are some differences in the new rules for TV). In May 2022, the Government announced that it would delay the implementation of the HFSS online ad ban and TV watershed by a year - pushing it back to January...

Nature is in real trouble. WWF is on the front line in the struggle to rebalance the relationship between nature and people. To the world’s leading environment charity, social media is the quickest way to mobilise billions of people. Find out how WWF and Tug are using social stories to help save the world. Listen to the podcast here.

Let Red Apple Creative take you by the ear with a complete guide to understanding music and sonic identity for brands. Covering the language of sound, briefing in a request for audio branding, how to work with composers and why audio branding needs to be part of every advertiser’s plan right now. Listen to the podcast here.

In trying times, ‘good business’ matters more than ever and actions speak far louder than words. In this session, find out how Good-Loop is helping brands continue advertising with purpose, while also literally funding the front-line through immediate donations to vital causes. Listen to the podcast here.

What will the impact of this global pandemic be on the digital ad market? And how will it rebound? Join IAB Europe’s Chief Economist Daniel Knapp for expert insight into the relationship between economic trends and advertising growth, what we can learn from previous recessions, and what’s different this time. Listen to the podcast here

Outdated legislation prevents sexually active gay or bisexual men from donating blood, even if it’s perfectly safe to use. Listen to LADbible Group’s UNILAD and Freedom to Donate discuss their award-nominated ‘Blood Without Bias’ campaign; which saw the social publisher use its mass reach to raise awareness of this discriminatory issue and galvanise a youth audience to take action. Listen to the podcast here

Announced in a blog post on Google’s site, the revised timeline will see the deadline for the phasing out of third-party cookies in Chrome extended by a year. Explaining the reason behind this development, Chrome’s Privacy Engineering Director, Vinay Goel said: “While there’s considerable progress with [Privacy Sandbox], it's become clear that more time is needed across the ecosystem to get this right.” He went on to say that extending the deadline “will allow sufficient time for public...

Following the announcement that the Government will legislate for a total ban of paid-for online ads for certain products high in fat, salt and sugar, I am astounded and hugely disappointed that headline-grabbing, hollow actions have trumped evidence-led solutions. This blunt and ill-informed policy will not only do untold damage to the digital advertising industry, it creates the illusion of progress being made on the critical issue of childhood obesity, when in fact the evidence shows that...