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Key findings from UKOM’s June 2023 Digital Market Overview - using UKOM endorsed data from Ipsos iris - include: The average time spent online stands at 3hrs 40mins, with the majority of that (2hrs, 59mins) spent on smartphones In fact, an average of 77% of the population’s time spent online is via smartphones Music events generated a lot of interest in June - Glastonbury’s website had almost 2m visitors and BBC iPlayer saw audiences surge, while 856,000 people flocked to Ticketmaster’s website...

What is the Online Advertising Programme? The Online Advertising Programme (OAP) was launched by the Government to review the regulatory framework of paid-for online advertising to assess whether it is fit-for-purpose and sufficiently robust to tackle potential consumer harms. As the Government says, the OAP aims to “equip our regulators to meet the challenges of the online sphere”. When was the consultation on the OAP? In March 2022, the Government launched a consultation on the OAP which ran...

The Online Advertising Programme (OAP) was set up by the Government in 2022 to review the regulatory framework for paid-for online advertising and consider where and how to build on it to address both legal and illegal harms. Over a 13-week consultation period last summer, it gathered input from interested stakeholders - including our industry - on its proposals for evolving and strengthening the existing regulatory framework. You can read our consultation response here, which argued that the...

Our vision for effective regulation is that the right standards and tools are in place - with buy-in across the digital advertising supply chain - so that businesses can identify responsible partners and uphold best practices. The IAB Gold Standard sits at the heart of this framework of industry-led regulation. We also acknowledge that this approach needs to be balanced with effective enforcement of existing laws to tackle criminal actors who, by their very nature, operate outside of shared...

The role of digital advertising in helping SMEs and local news providers grow was in the spotlight last week as we brought together business leaders and regional media for a roundtable in Newcastle - the first of a number of nationwide events being held in 2023. Chi Onwurah - MP for Newcastle upon Tyne Central and Shadow Minister for Business, Energy and Industrial Strategy - joined representatives from the council and commerce groups, as well as sales and editorial leads at Reach plc, to debate...

The online ad ban is due to come into force in 2025 . The ban covers digital ads for products that are defined in law as “less healthy food and drink” - a subset of products that fall within the HFSS category. There are exemptions to the ban, such as for brand adverts that don’t feature products, SME advertising and online audio ads. Following a secondary consultation earlier this year, Ofcom has now announced that the ASA will act as the frontline regulator for the online ad ban, in a co...

Made for Advertising websites (MFAs) are concerning to the whole digital advertising industry. MFAs are designed to maximise the number of ads that users are exposed to by including lots of ads on each page and manipulating user journeys so that visitors must click through multiple pages to access content. Because of these characteristics, they offer poor usability for visitors and focus on ad revenue over experience. Prioritising revenue in this way damages the reputation of digital advertising...

Speaker submissions for IAB Debrief have now closed Following its successful debut, IAB Debrief will return on 21 November to the Ham Yard Hotel, bringing together marketers, agencies and digital dynamos to share the inside track on how advertising online has driven results for advertisers. Last year IAB UK members took to the stage, with clients such as Mars, Sky Bet, M&S and Very, for a morning of inspiring content, sharing some top-notch digital campaigns. Speaker submissions are now open for...

As part of 2023’s Digital Upfronts , IAB UK will host the UK’s first Retail Media and Connected TV Upfronts with leading companies from across the sectors. The new events will give advertisers and agencies an unrivalled preview of product launches, alongside insight and advice on how to leverage the channels effectively. Retail Media Upfronts will see Amazon Ads, ASOS, LiveRamp, Nectar360 and Tesco Media & Insight Platform debut a range of exciting opportunities for advertisers, while CTV...

With the Co-op reporting that UK consumers’ annual spending on ethical products and investments has now exceeded £100bn - and in the context of ever-growing concerns about the impact of climate change - it’s easy to see why marketers want to shout about the environmental credentials of their products and services. However, this push to appeal to the green-minded consumer has given rise to the phenomenon of ‘ greenwashing’- when claimed eco credentials don’t match up to reality. Global research...

Digital advertising evolves quickly, but some aspects remain constant. Both trust and effectiveness are essential to successful advertising - on or offline - but they have become hotly debated topics in the online sphere. How do you build trust in a digital world where privacy is paramount? What does effective advertising look like in an omnichannel ecosytem? And is the advent of AI changing the status quo? ‘ Perspectives on Trust & Effectiveness’ is a year-long content series where IAB members...

The total UK ad market attracted £34.8bn of spend last year, with digital media accounting for three quarters of investment at £26.1bn, according to data from IAB UK/PwC and the Advertising Association/WARC. Breaking that total spend down further, 38% went on paid search and 30% on digital display. Overall, the UK ad market grew by 8.8% in 2022, with digital up 11.1%. Both out-of-home (which include digital out-of-home spend) and cinema continued to recover post-pandemic with spend up 31.1% and...

With pressure on media budgets, it’s more important than ever that marketers know how their spend is delivering. At the same time, digital media has become increasingly vast and diverse - spanning what we watch, play, read and listen to. To help marketers navigate what’s on offer and ensure their digital spend is driving results, we’ve launched ‘The Evidence’ - a new series that brings together effectiveness research and case studies from IAB UK members across some of the fastest-growing digital...

According to IAB Europe, carbon emissions associated with the internet, devices, and supporting systems have reached nearly 4% of global greenhouse emissions. With these emissions projected to double in the near future. In order to take decisive action, the European Common Commitment for Sustainable Digital Advertising lays the basis for a collaborative and consistent approach to the measurement methodology of carbon emissions. This includes the regulatory and policy taxonomy, and the mapping...