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Section 1 – about your company Response Company name Good-Loop Number of UK employees 10 - 49 Number of global employees 0 - 249 Company type Ad Technology or Data Company Person accountable for environmental sustainability Hannah Williams Section 2 – company energy usage Response Category of emissions measured eg. Scope 1, 2 and 3 Scope 1 Scope 2 Scope 3 Reduction strategies in place for energy use No, coming soon Environmental sustainability policies, schemes or initiatives in place Recycling...

AI. It’s one of the key buzzwords of the moment, jostling for top position amongst contenders like attention and OOH – and for good reason. Like the development of the internet, programmatic advertising and algorithmic tools for media buying, it’s the next step in the evolution of the digital landscape. To get the most of artificial intelligence, we need to explore the fine line between using AI to enhance campaigns, while making sure the human touch is still at the core of advertising. What...

The Online Safety Act was written into UK law on 26 October. The Act was introduced to increase protections from online harms and includes provisions relating to illegal and harmful content. The key part of the Act from an online advertising perspective is the fraudulent advertising provision. This states that ‘Category 1 and 2A’ services must take action to minimise the likelihood of fraudulent adverts being published on their service. Fraudulent advertising is defined as: ‘Paid-for; amounts to...

Aptly named Joy the Bear, our latest recruit takes on the newly created role with immediate effect and will, in her own words, “be a larger-than-life cheerleader for what digital...

If there is one thing that is constant when it comes to digital advertising, it’s change. No sooner have you got your head around the latest innovation or technology and another is coming...

Great advertising has to move people - to smile, share, change their mind, find out more, remember the message and, ultimately, take action. For brands, each ad is an opportunity to resonate and build up...

Since the dawn of digital 30 years ago, the debate has raged: can digital advertising build brands? Are pixels really able to create meaningful connections with people? And...

The long shadow of the coming general election loomed large over this year’s party conferences. There was a noticeable change in tone as parties sought to establish ownership over key issues, to reassure vital stakeholders and to ensure that their party members are motivated. For the Conservative and Labour parties, this meant reassuring businesses hoping to be seen as the champions of economic growth and productivity. It meant showing an ability to adapt to and take leadership on newer...

The CMA has published its latest update report on the implementation of Google’s commitments, which aims to explain the progress made to date and highlight areas of focus where potential concerns have been raised - including through feedback from wider industry - and how they have been addressed. It has also published Google’s latest report that covers progress on the Privacy Sandbox proposals; updated timing expectations; explanations of how Google has taken into account observations made by...

The figures released by the Advertising Association/WARC for the second quarter of 2023 confirm that the UK’s advertising market spend was marginally up (+1.0%) , reaching a total of almost £9bn. The findings show key online formats, including search (+5.3%) and online display (+5.8%) registered growth between April and June, alongside BVOD (+5.6%) and out-of-home (+4.4%), which continued its recovery from the pandemic downturn. You can find out more here . Speaking about the latest data...

The data shows that investment in digital advertising remained resilient at £13.8 billion in H1 2023 - a year-on-year increase of 5% despite the volatility of the UK's economy. Spend on video ads saw the strongest growth - up 11% - as advertisers increasingly harnessed the brand building potential of the format. The growth in spend is in line with the popularity of short-form video content, with Ofcom’s Media Nations report showing that over a third of UK adults watch short-form online videos...

Background ‘High Potential Startups’ is an intensive business support programme, designed to bridge the gap between the North East and rest of the UK in terms of the density of regional startups achieving a turnover of +£1m in their first three years. Through a package of support - including workshops, coaching and mentoring -entrepreneurs are helped to turn their ambitious business ideas into a reality. The challenge The North East Local Enterprise Partnership (LEP) needed to attract a very...

Background The nation-wide ‘ Made Smarter ’ programme helps manufacturers adopt smart technology to increase their profits, improve efficiency and grow their business. The North East Local Enterprise Partnership (LEP) delivers the Made Smarter Adoption North East programme in the North East region - covering the North East LEP and Tees Valley Combined Authority areas. The challenge To launch the programme in the North East, a plan was needed to generate interest and manufacturers could be...

Section 1 – about your company Response Company name Smithfield Agency Number of UK employees 10 – 49 Number of global employees We only operate in the UK Company type Media agency Person accountable for environmental sustainability April Wardy Section 2 – company energy usage Response Category of emissions measured eg. Scope 1, 2 and 3 Scope 1 Reduction strategies in place for energy for energy use N/A Environmental sustainability policies, schemes or initiatives in place Recycling (everyday e...

The digital advertising industry, like all industries, has a carbon footprint. That is why we have worked with our members to design a set of questions that highlight how companies are reducing their carbon emissions and what they set out to achieve in the future. Companies that have submitted their answers are committed to reducing the environmental impact of the industry. Their responses show the steps they are taking to measure their emissions, understand their energy use, implement policies...

Section 1 – about your company Response Company name Adform Number of UK employees 10 – 49 Number of global employees 250 - 999 Company type Ad Technology or Data Company Person accountable for environmental sustainability Millie Lukic Section 2 – company energy usage Response Category of emissions measured eg. Scope 1, 2 and 3 Scope 1 Scope 2 Scope 3 Reduction strategies in place for energy use Yes- More details to be provided in late Q1 2024 Environmental sustainability policies, schemes or...

Section 1 – about your company Response Company name Azerion Number of UK employees 50 – 249 Number of global employees 1000+ Company type Ad Technology or Data Company Person accountable for environmental sustainability Patrick Anderson Section 2 – company energy usage Response Emissions measured eg. Scope 1, 2 and 3 Scope 1 Reduction strategies in place for energy use We're currently integrating Impact+ technology into our DSP so that we can calculate the amount of energy usage which will then...

Section 1 – about your company Response Company name Encore Digital Media Number of UK employees 10 – 49 Number of global employees 0 - 249 Company type Media agency Person accountable for environmental sustainability Abigale Borsberry Section 2 – company energy usage Response Category of emissions measured eg. Scope 1, 2 and 3 Scope 1 Scope 2 Scope 3 Reduction strategies in place for energy use Conserving energy, water, wood, paper and other resources, particularly those which are scarce or non...

Section 1 – about your company Response Company name GroupM Number of UK employees 250+ Number of global employees 1000+ Company type Media Agency Person accountable for environmental sustainability Kane Rabanal-Hunt Section 2 – company energy usage Response Category of emissions measured eg. Scope 1, 2 and 3 Scope 1 Scope 2 Scope 3 Reduction strategies in place for energy use Office Emissions: We continue to move our people into modern, more energy-efficient and dynamic workspaces. Our...

Section 1 – about your company Response Company name PubMatic Number of UK employees 50 - 249 Number of global employees 1000+ Company type Ad Technology or Data Company Person accountable for environmental sustainability Maria Shcheglakova Section 2 – company energy usage Response Category of emissions measured eg. Scope 1, 2 and 3 Scope 1 Scope 2 Scope 3 Reduction strategies in place for energy use We run on the renewable energy Environmental sustainability policies, schemes or initiatives in...