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Initiative
Company - PostedAt Initiative, we help brands take the initiative in culture. We are a global communications agency built to grow brands through culture. Owned by the Interpublic Group, Initiative is part of media management group Mediabrands. Initiative employs more than 2500+ talented professionals, working in 94 offices, worldwide. Our approach to media is underpinned by a simple reality – advertising avoidance behaviours will continue to accelerate as new platforms and technologies emerge. This will result...