We caught up with Middlesex graduate Chiedozie Okorafor, who gives us the low down on studying marketing and what he wants to do in the future. Why did you want to study advertising? I wanted to study advertising at Middlesex University because, when I did my BTEC course in Business, the advertising unit is the one I enjoyed most. Plus, I feel like I’m really good with words, as I was very good at English language in secondary school, and I was quite creative, and was attracted to the creative arts, as I did Music and Performing Arts in secondary school also. When I studied the BTEC in Business, I discovered that my mix of creativity and powerful command of the English language was a gorgeous combination for Marketing, and Advertising in particular. What do you want to go on and do? I want to go on...
For the purpose of this guide, Connected TV (CTV) is defined as: Video content consumed on a TV screen, delivered via an internet connection. This includes TVs directly connected to the internet (Smart TV), as well as hardware that enables a TV to become connected, e.g. TV sticks, games consoles and set-top boxes that are connected to the internet. Connectivity Advanced TV An umbrella term referring to any TV content that has evolved beyond traditional, linear TV delivery methods. OTT (Over-the-top) Over-the-top media services that allow access to TV-like content delivered over the internet, bypassing traditional terrestrial TV formats. OTT services can be accessed via CTV, as well as through apps on other devices with an internet connection, such as smartphones and tablets. IPTV (Internet Protocol...
