A direct billing API can be used to customise a purchase process that does not require the user to leave where they are.
A double opt-in requires the user to opt-in twice to a particular line service, prior to the service provider engaging with the user.
A type of business model that works by providing basic services, or a basic downloadable digital product, for free, whilst charging a premium price for advanced or special features.
System of satellites, computers and receivers that can determine the latitude and longitude of a person and therefore potentially provide more context and relevance for the content and messaging.
HTML5 is the new rendition of HTML (hypertext markup language) and includes features like video playback and drag-and-drop functionality.
Information that enables a mobile marketer to identify the specific location of a particular wireless device.
Information that may correspond to a particular person, account or profile, but is not sufficient to identify, contact or locate the person.
Process of refining an advertising campaign so that it will perform more effectively i.e. extending reach, increasing response rate or creating more awareness.
Information that can be used to identify or contact a person, including name, address, telephone number, or email address. This might also include demographics or behavioural data.
A messaging system that allows sending messages between devices that consist of short code. Otherwise know as a text message.
A tag is a keyword or term assigned to a piece of information. This kind of metadata helps describe an item and allows it to be found again by browsing or searching.
Various criteria to make the delivery of an advertisement more precise (age, geographical location or behavioural cues etc.)
The ability to access premium content through any device with the ability to connect to the Internet. OTT is often marketed as TV Anywhere / TV Everywhere and offers subscribers the ability to watch programming on any device they own.
