Various criteria to make the delivery of an advertisement more precise (age, geographical location or behavioural cues etc.)
The ability to access premium content through any device with the ability to connect to the Internet. OTT is often marketed as TV Anywhere / TV Everywhere and offers subscribers the ability to watch programming on any device they own.
Authentication is the process of attempting to verify the digital identity of the sender of a communication such as a request to log in. Authentication may also confirm the origin and integrity of data in an electronic form, such as the issuance of a digital certificate to attest to the authenticity of a website. The overall purpose of authentication is to reduce the potential for fraud.
A blacklist is a basic access control mechanism that allows through all elements (email addresses, users, passwords, URLs, IP addresses, domain names etc) except those explicitly mentioned. Those items on the list are denied access.
Also referred to as 'double opt-in'. This process double-checks the desire to be included on an email list after a primary registration occurs. This is typically managed via an email asking the subscriber to click on a confirmation link, which also serves as a method of positively confirming the validity of the email address.
Notifications that an email has not being delivered to the intended recipient which are generated as a result of messages being sent to invalid, closed or nonexistent email accounts
The number of HTML message recipients who opened your email, usually as a percentage of the total number of emails sent.
Email non-delivery notifications that are generated as a result of emails being sent to active (live) addresses but which are turned away before being delivered.
A list of email addresses which an email-blocking programme (spam filter) will allow messages to be received from, or a list of websites that an advertiser will permit their ads to be placed on.
IAB Europe is the Trade Association representing National IAB's across Europe to European decision-makers. IAB UK is represented on the Board of IAB Europe.
JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) was created by the UK and Ireland media industry to ensure independent development of standards for measuring performance online and benchmarking best practice for online ad trading.
The Committee of Advertising Practice (CAP) is the sister organisation of the Advertising Standards Authority (ASA), and is responsible for writing and updating and rules on advertising in the UK, via the CAP Code (for non-broadcast media) and BCAP Code (for broadcast media). These Codes are maintained by two different Committees - the Committee of Advertising Practice (CAP Code) and the Broadcast Committee of Advertising Practice (BCAP Code). The ASA administers and enforces these Codes. The...
Ofcom is the communications regulator. They regulate the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate
The FCA regulates the financial services industry in the UK. Included n the FCA's remit is regulation of financial product marketing. The FCA have produced guidance on financial promotions in general, and also on social media. The guidance covers character limitations, the use of images, non-intended recipients and consumers forwarding or sharing communications.
The ICO is the UK's independent data protection regulator, which upholds information rights in the public interest, promotes openness by public bodies and data privacy for individuals.
The Advertising Standards Authority is the UK’s independent regulator of advertising across all media. It applies the Advertising Codes, which are written by the Committee of Advertising Practice (CAP) for non-broadcast media including online, and the Broadcast Committee of Advertising Practice (BCAP) for broadcast media. The ASA's remit includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements.
The European Advertising Standards Alliance (EASA) is the European body for national self-regulatory organisations (such as the ASA) and industry associations. It promotes responsible advertising in commercial communications by means of effective self-regulation.
This website provides consumers with information about how behavioural advertising works, further information about cookies and the steps they can take to protect their privacy on the internet. It is written by and supported by the internet advertising industry as part of an initiative to enhance transparency and control for online behavioural advertising. The UK version is at www.youronlinechoices.eu/uk.
Media Smart is the advertising industry’s media literacy programme providing free information and resources to help teach children and young people about advertising. The IAB is a supporting member.
The EDAA administers the EU self-regulatory programme aimed at providing internet users with greater transparency and control over behaviourally targeted advertising. The EDAA Board is made up of advertising trade bodies, including the IAB. The IAB currently chairs the EDAA Board.
