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Arcane and Sonic the Hedgehog

Anzu.io

blog

Gaming x movies: here's how advertisers can capitalise

Gaming x movies: here's how advertisers can capitalise

Lotame's Chris Hogg

Lotame

blog

Are clean rooms a cure-all? It depends on how they’re used

Are clean rooms a cure-all? It depends on how they’re used

Fallen chess pieces with the King remaining.

Seedtag

blog

Context: The kingpin in the future of advertising

Context: The kingpin in the future of advertising

A phone with the text 'Contextual Ads' on the screen.

Seedtag

blog

Forging a future-proof advertising strategy: top 5 reasons to go contextual

Forging a future-proof advertising strategy: top 5 reasons to go contextual

In-flight optimisation

Hivestack

blog

Leveraging the power of in-flight optimisation to drive DOOH results

Leveraging the power of in-flight optimisation to drive DOOH results

Someone using a phone with a cloud of knowledge coming from the screen.

Seedtag

blog

5 ways contextual AI is redefining audience targeting

5 ways contextual AI is redefining audience targeting

Just For Context with host Steven Filler and guest Hannah Marshall

ShowHeroes

podcast

Just for Context: a podcast from ShowHeroes

Just for Context: a podcast from ShowHeroes

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Oracle Advertising & CX

blog

Contextual Intelligence: everything you need to know & why it matters

Contextual Intelligence: everything you need to know & why it matters

In-game advertising

AdInMo

blog

Contextual Targeting: game on

Contextual Targeting: game on

Graphic of contextual video supply chain

IRIS.TV

Research Study & Guide

The Marketer’s Guide to Contextual Video

The Marketer’s Guide to Contextual Video

Picture of a cookie

Verve Group

blog

Some context around the future of contextual marketing

Some context around the future of contextual marketing

Smart TV

7thMinute

blog

Contextual TV: a new era in advertising

Contextual TV: a new era in advertising

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Who we are
Back
Who we are

IAB UK, the digital advertising industry body, represents nearly 300 businesses across media owners, agencies, ad tech, platforms, and publishers, plus 600 advertisers. We tackle challenges, showcase great advertising, and prepare members for the future.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

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GDPR

Insight

Back
Insight

Adspend

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Adspend

The Digital Dividend

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The Digital Dividend

IAB Compass

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IAB Compass

Effectiveness

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Effectiveness

Attention

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Attention

Real Living

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Real Living

Powering Up

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Powering Up

Direct to Consumer

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Direct to Consumer

Born Online

All research

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All research

Research

Resources & tools

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Resources & tools

Why digital?

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Why digital?

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

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Case studies

Measurement Toolkit

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Measurement Toolkit

Tool for small businesses

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Tool for small businesses

Adspend Analyser

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Adspend Analyser

Jargon Buster

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Jargon Buster

Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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Digital out-of-home

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Audio

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Audio

Creator marketing

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Creator marketing

Gaming

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CTV: The Evidence

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CTV: The Evidence

More sector resources

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More sector resources

IAB UK Gold Standard
Our members
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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

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Membership benefits

Member Vault

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Member Vault

IAB Global Network

Back
IAB Global Network

Industry groups

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Industry groups

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

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Engage

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