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ID5

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The Proof is in the Pudding: cookieless strategies are driving results for brands

The Proof is in the Pudding: cookieless strategies are driving results for brands

How OOH is moving towards a programmatic future

Hivestack

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Hivestack by Perion's inaugural UK summit: How is OOH moving towards a programmatic future?

Hivestack by Perion's inaugural UK summit: How is OOH moving towards a programmatic future?

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The Programmatic Life

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Research Study & Guide

Digital Marketing: the age of diversity?

Digital Marketing: the age of diversity?

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Why podcasts are one of the most environmentally sustainable advertising mediums

Why podcasts are one of the most environmentally sustainable advertising mediums

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WithinDigital Episode 13: Website Accessibility 101

WithinDigital Episode 13: Website Accessibility 101

On Device Research Academy - Top tips on effective digital advertising.

On Device Research

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On Device Research Academy: Top tips on effective digital advertising

On Device Research Academy: Top tips on effective digital advertising

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iubenda

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The Data Protection & Privacy Podcast

The Data Protection & Privacy Podcast

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Oracle Advertising & CX

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Brand safety & brand suitability: definitions, differences & the demand for both

Brand safety & brand suitability: definitions, differences & the demand for both

Immersive Podcasting Is Here To Stay - A Million Ads

A Million Ads

blog

Immersive podcasting is here to stay

Immersive podcasting is here to stay

Paula Gómez, Head of Data & Adtech at Making Science

Making Science

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Why under-utilised data is magnifying marketers’ ROI challenges

Why under-utilised data is magnifying marketers’ ROI challenges

Silverbullet

Research Study & Guide

Is Brand Safety Enough?

Is Brand Safety Enough?

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Main navigation

Who we are
Back
Who we are

IAB UK, the digital advertising industry body, represents nearly 300 businesses across media owners, agencies, ad tech, platforms, and publishers, plus 600 advertisers. We tackle challenges, showcase great advertising, and prepare members for the future.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

Back
GDPR

Insight

Back
Insight

Adspend

Back
Adspend

The Digital Dividend

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The Digital Dividend

IAB Compass

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IAB Compass

Effectiveness

Back
Effectiveness

Attention

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Attention

Real Living

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Real Living

Powering Up

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Powering Up

Direct to Consumer

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Direct to Consumer

Born Online

All research

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All research

Research

Resources & tools

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Resources & tools

Why digital?

Back
Why digital?

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

Case studies

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Case studies

Measurement Toolkit

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Measurement Toolkit

Tool for small businesses

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Tool for small businesses

Adspend Analyser

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Adspend Analyser

Jargon Buster

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Jargon Buster

Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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Get into Digital

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Latest updates

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News

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Industry sectors

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Retail media

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Digital out-of-home

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Digital out-of-home

Audio

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Audio

Creator marketing

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Creator marketing

Gaming

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Gaming

CTV: The Evidence

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CTV: The Evidence

More sector resources

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More sector resources

IAB UK Gold Standard
Our members
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Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

Back
Membership benefits

Member Vault

Back
Member Vault

IAB Global Network

Back
IAB Global Network

Industry groups

Back
Industry groups

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Engage

Back
Engage

Past events on-demand

Back
Past events on-demand

Training courses

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Training courses

Online training

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