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Jon Mew, CEO, IAB UK: "In her speech at RENEW this morning, the Secretary of State for Digital, Culture, Media and Sport described the UK’s advertising industry as a strong source of UK global power and at the centre of the world stage. She’s right and it’s important to note that growth in our world-leading industry is overwhelmingly being driven by investment in digital advertising which, as the minister points out, is “the bedrock of the internet” by funding many of the services that we all...

The UK advertising market’s recovery has exceeded expectations in the latest Advertising Association/WARC Expenditure Report, with estimates for growth in 2021 at 26.4%, reaching a total of £29.7bn. The new findings released today see an increase in October’s projection for 2021 (+24.8%) making this the strongest year in UK ad market history. This is supported by data released for Q3 2021, showing ad spend of £7.3bn – the largest-ever summer spend on record. New forecasts show total investment...

Read on for an Executive Summary by Sam Tomlinson, Partner at PwC, and download both the US report and the UK addendum below, exclusively for IAB UK members. Executive Summary Despite numerous challenges, UK digital advertising spend grew by almost 50% in H1 2021 vs H1 2020. The full year report in April 2022 will reveal whether this momentum was maintained in H1 2021 or if it was affected by factors such as COVID, Brexit, privacy, and the gradual emergence of cookie-free environments. In a Q4...

Principle 1. Avoid unnecessarily dramatic language, hyperbole and misleading copy Principle 2. Understand the different types of native formats and what works creatively well and where Principle 3. Be transparent, use clear labelling so people know content is advertiser funded Principle 4. Understand the context where your ad will be shown and aim to stand out Principle 5. Pay close attention to images Principle 1. Avoid unnecessarily dramatic language, hyperbole and misleading copy Ally Stuart...

In this first episode of Season 2, host James Chandler from the IAB tackles all things Measurement, chatting to Lolly Mason of Celtra and the IAB’s Hannah Bewley about our new Measurement Toolkit and the need to move on from click-through rates. Mindshare’s Arvind Kapavarapu blows our minds explaining Econometrics in just two minutes; and in Overheard at the IAB , James catches up with new Head of Marketing Tom Stevens and Industry Initiatives Guru Catherine Cribbin to find out what happened on...

The IAB’s Real_Living research, conducted by Sparkler, combined a quantitative online study with passive monitoring of app and online usage with in-home ethnography. This booklet draws on data from the quantitative and passive monitoring elements to shed light on how devices compete for attention in the modern living room.

IAB UK has been working with Callaly since they were named one of the 50 Leading DTC brands in the UK as part of our study Born Online in 2019. With a brand described as "chic" by Vogue, they are making waves in femcare and revolutionising how women buy period products. In this episode, Callaly's CMO Kate Huang discusses crowdfunding, B-Corps, influencers and the joy of convenience. For more information about how we are supporting our members at this time, as well as resources and trends from...