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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris felis tellus, semper ut tempus in, pretium ac massa. Integer mi dolor, imperdiet vehicula volutpat ac, varius et ex. Vestibulum auctor metus nec nulla consectetur hendrerit. Duis eu mauris aliquet, egestas purus a, dapibus diam. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Fusce vitae porta erat, vel rutrum sapien. Pellentesque at enim vitae felis finibus sollicitudin ac eget elit. Aenean...

5G is the fifth-generation technology standard for cellular networks, which cellular phone companies began deploying worldwide in 2019, and is the successor to 4G technology that provides connectivity to most current mobile phones.

In-store digital Retail Media opportunities are also offered by retailers to agencies and brands. The digital opportunities available include radio, DOOH screens, TV, ATMs and hand scanners. Most in-store digital is bought directly from the retailer as a managed service. More programmatic opportunities are likely to develop throughout 2023 and beyond. More traditional (non digital) media placements are also available in-store. These include but are not limited to trolley panels, shelf booklets...

Off-site Retail Media refers to the use of retailer data to buy advertising sold on inventory outside of retailers online (web and app) shopping platforms. The inventory available with third-party partners (using retailer data) includes display, video, social, Connected TV (CTV) and Digital-Out-Of-Home (DOOH). Off- Site Retail Media sometimes requires the creative to be co-branded and sometimes contains direct links to the product on the retailer's website. Off-Site Retail Media can be bought...

On-site Retail Media is advertising sold on the retailer’s own digital properties. This typically includes retailer websites and apps (e.g. Lidl, Ocado, ICA), or online consumer shopping marketplaces (e.g. bol.com, eBay and Amazon). On-Site Retail Media also includes the ability to optimise and measure campaigns as well as target specific inventory. Formats include, but are not limited to, sponsored product ads, sponsored search results, display banners, email targeted coupons and video. Search...

Retail Media refers to the digital advertising space, retail data assets and in-store opportunities a retailer or marketplace owns, which is then made available to brands for the execution of advertising campaigns. Campaign goals include (but are not limited to) brand awareness, driving sales and new product discovery. Retail Media includes an increasing range of digital opportunities which can be segmented into off-site, on-site and in-store environments. Retail Media also includes the...

The fourth generation of mobile telecommunications technology, succeeding 3G. Caters for increased mobile data demands, and high consumption usage for streaming and uploading video.