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As footfall has returned to our streets and stations post pandemic, so have the ads we see when we’re out and about - evidenced by the fact that digital out-of-home (DOOH) spend was up 39% year on year in 2021. To celebrate the innovation and creativity within the DOOH sector, we’ve worked with some of our members to showcase recent campaigns - from Yorkshire Tea to Harry’s Grooming - that demonstrate the impact and visibility that DOOH can command. This film has been created with C-Screens...

In a joint collaboration with IAB Tech Lab, and the Media Rating Council (MRC), IAB US has released its ‘Intrinsic In-Game (IIG) Measurement Guidelines’ to establish updated measurement guidelines for ads that appear within gameplay. The release is open for public comment for a 30-day period until July 15 2022. When IAB released its current standard of in-game ad measurement standards in 2009, video games and advertising technology were in a vastly different stage of development. The updated...

Background The IAB is the not-for-profit trade body for the digital advertising industry with members from some of the biggest companies in the world including Google, Meta, TikTok and Twitter. Our mission is to build a sustainable future for digital advertising. We do this through a range of activities including events, training, research, setting standards, helping the industry to remain self-regulated and more. You can find out more about us and the work we do here. Careers at the IAB For...

Significantly, rules within the UK’s existing Privacy and Electronic Communications Regulations (PECR) will be updated to cut down on ‘user consent’ pop-ups and banners that people encounter when browsing the internet. By adopting a new opt-out model for cookies, the Government is aiming to heavily reduce the need for users to click through consent banners on every website they visit. Before the legislative changes are commenced, the Government will work with industry and the ICO to ensure...

Released in April, our 2021 Digital Adspend full year results show that the digital advertising market in the UK grew by 41% last year to a total of £23.5 billion. The report, produced with PwC, found that digital ad spend grew across the board with the total market up 33% excluding the industry’s five largest companies. To put Adspend results in context and deliver a broader picture of spend across the industry, we have now drawn on Digital Adspend results in conjunction with AA /WARC Ad...

The Online Advertising Programme (OAP) has been set up by the Government to review the regulatory framework of paid-for online advertising and explore whether changes are needed to bolster existing regulation. The OAP puts forward proposals that are intended to address both ‘illegal and legal harms’ arising from online advertising and include measures aimed at advertisers, intermediaries, platforms and publishers. In March 2022, the Government launched a consultation on the OAP, which closed in...

IAB UK has been named as an All In Champion, alongside companies including Google, PHD, Dentsu, P&G and TikTok. All In Champions can evidence that they are upholding the work instigated by All In and have adopted the first six actions in the All In action plan. Last week, All In announced its three new areas of action: mental health, LGBTQ+ and physical disability. These focuses have been developed by the Advertising Association’s Inclusion Working Group, industry groups NABS and Outvertising...

Ofcom’s Online Nation report reveals how being online is essential to communication in the UK, with nearly all (94%) of UK adult internet users using an online communications service for messaging and calling in 2021. There is also a notable shift in how people access the internet, with one in five exclusively using a smartphone to go online, compared to one in ten the previous year. Other key stats revealing how people access and how long they spend on the internet include: UK adult internet...

After two years of industry collaboration and consulting with technical and legal experts, IAB Tech Lab has launched the Global Privacy Platform (GPP). A product of IAB Tech Lab’s Project Rearc initiative, GPP is a single protocol designed to streamline transmitting privacy, consent and consumer choice signals from sites and apps to ad tech providers. It also integrates with existing privacy signals from Europe’s Transparency & Consent Framework and CCPA in the U.S. The GPP enables advertisers...

One hundred and fifty-three million pounds. That’s how much the digital ad industry was worth in 2000 – the year I started my first job – when digital was a scrappy upstart, mobiles had an edge of novelty and people weren’t entirely convinced that the internet would catch on. You don’t need me to tell you that it did, and then some. According to the 2021 IAB/PwC Digital Adspend report, published yesterday (26 April), the UK’s digital advertising market is now worth £23.5bn. That’s a 41% year-on...