Search

The update is a result of the growth of social media advertising, rapid rise of influencer marketing and ease of self-publishing.The update is a result of the growth of social media advertising, rapid rise of influencer marketing and ease of self-publishing. View the guidelines here The IAB first published its disclosure good practice guidelines for native ad formats (e.g. in-feed and third-party recommendation units) in 2014 with a second phase that focused on online content-based advertising...

These guidelines outline good practice for disclosure of content-based advertising and native ad formats online. They have been updated* to reflect changes in online behaviour and media usage, and show how existing principles apply to new and growing advertising environments and approaches – such as influencer marketing. View the press release here. The guidelines set out clear and practical steps to help brand owners, publishers and marketing practitioners provide transparency to consumers in...

It’s our mission to ensure that marketeers have the know-how to utilise digital media effectively to obtain positive return on investment from the channel. If you’re looking to learn more about digital advertising, IAB UK membership provides valuable resources to help you do this. Here are the top 5 reasons why your brand should be an IAB member: 1. Safeguarding IAB UK steers regulatory affairs and public policy initiatives that promote self-regulation, best practice and industry standards, such...

It’s our mission to ensure that agencies are fairly rewarded for the value they add towards digital advertising in terms of creative services or media buying. IAB UK membership provides a platform for agencies to share their creative and strategic thinking, whilst being a hub for education and networking. Here are the top 5 reasons why your agency should be an IAB member: 1. Learning IAB UK offers bespoke, in-house and public CPD-accredited training courses and workshops to simplify the complex...

It is the IAB’s mission to ensure that media owners can effectively monetise the content they produce and continue to fund quality journalism. IAB membership offers both non-pure play and digital publishers the opportunity to highlight what works within the channel while defending self-regulating policies and principles. Here are the top 5 reasons why your brand should be an IAB member: 1. Safeguarding IAB UK steers regulatory affairs and public policy initiatives that promote self-regulation...

It’s our mission to ensure that ad tech providers are fairly rewarded for the value that they add to digital advertising, for example around programmatic targeting or brand safety. For ad tech providers the IAB provides exposure to over 350 of the UK’s biggest agencies, publishers and media owners whilst giving credibility to those who are compliant with best practice. Here are the top 5 reasons why your company should be an IAB member: 1. Safeguarding IAB UK steers regulatory affairs and public...

When we started in 1997, our mission was focused on growth, but now that digital has come of age it’s important we focus on the long term. In order for our industry to thrive, we will need to work together even more, to raise standards and build a sustainable future that works for everyone. Since becoming CEO a little more than a year ago, I’ve seen the industry go through a significant transition and I’m proud of the great strides we’ve made in tackling some of the biggest issues facing digital...

Read the highlights from day two of the Leadership summit Jon Mew, CEO of the IAB UK, welcomed delegates to the third Leadership Summit, highlighting the unique position that the IAB enjoys in that it can bring people together to achieve things that they couldn’t do alone. He also pointed out that 60 companies have already registered for the IAB’s Gold Standard accreditation. “If the issues [in digital advertising] are created by us then the issues can be fixed by us,” he said. And, to this end...

Read the highlights from day one of the Leadership Summit With sustainability again a recurring theme of the day, he entreated those in the business of digital advertising to avoid too much short-termism. Andy Sandoz, Deloitte Digital’s UK Chief Creative Officer then took to the stage with an eloquent and provocative plea to the industry to embrace change and its associated challenges. He reiterated the need for human creativity alongside the application of technology. Liz Brandt, CEO at Ctrl...

International Women's Day is an important day that calls for gender equality and celebrates the social, political, economic and cultural achievements of women. Inspired by #MeToo and #TimesUp, this year's IWD theme is #PressforProgress, acknowledging the mounting global advocacy movement surrounding sexism and gender parity. Below a few of our team members talk about the significance of IWD and what it means to them. What work do you admire in relation to women’s rights and equality? Catherine...

The modern, bold look represents IAB UK’s leadership position and marks the next chapter of the trade body, which turns 21 this year. “Digital advertising has matured and so have we” said James Chandler, Chief Marketing Officer of the IAB UK. He added, “Our refreshed branding visually represents the evolution of our voice as we become more assertive within the industry.” The IAB exists to make the complex simple, which is brought to life through the new site. “We found that our members prefer to...

More than just free snacks (or beer); employees want to work for organisations that understand people are more than their day job and thus provide a healthy work/life balance and an environment based on trust and transparency. Today I’m pleased to say that the IAB UK was recognised as one of Campaign Magazine’s Best Places to Work based on its commitment to creating an innovative culture, social good, leadership and employee development. Needless to say, culture is very important to the IAB. Our...

A virtual reality (VR) bar serving up 'vocktails' - that's virtual cocktails - is coming to London next month in a world first. Scientists from the National University of Singapore have dreamt up the VR bar concept, which will be showcased at the Future Tech Now and Virtual Reality Show from Thursday April 5th to Saturday April 7th. Innovative technology has been used to create the vocktails that visitors to the event will be able to sample. In reality, they are simply water, but different...

Spotify Ad Studio has been made available to marketers in the UK and Canada, having previously only been accessible by those in the US. This innovative feature of the music-streaming platform allows marketers to create their own audio adverts to be played on the service, enabling them to reach a new audience. Spotify Ad Studio incorporates streaming intelligence to target adverts to audiences based on not only their age and gender, but also their listening preferences. As a result, brands can...

IAB research shows digital display advertising is effective across all metrics! In collaboration with Kantar Millward Brown, OnDevice Research and Research and Analysis of Media (RAM), the analysis collated results from 675 individual campaigns from 2008 through 2017 to see whether digital display advertising is effective. From analysis of these 675 campaigns , on average, digital display advertising: Raises unaided brand awareness up to 12% vs controls Positively shifts brand perceptions by 2 %...

Download the research and view the synopsis. The IAB UK commissioned a meta-analysis report in an effort to understand the level of effectiveness of digital display advertising campaigns. In collaboration with Kantar Millward Brown, OnDevice Research and Research and Analysis of Media (RAM), the analysis collated results from 675 individual campaigns from 2008 through 2017. The metrics used in the analysis measured the effectiveness for four main marketing objectives - awareness, brand...

The research consisted of qualitative research groups across three locations (London, Birmingham and Manchester) offering consumer insights into their understanding of what content and native is and what works. In summary: People are ‘Always on’ - It’s a less conscious decision to switch on and ‘go online’ People are online with a primary purpose in mind - Their primary need should be respected People have a low tolerance for interruptive advertising Relevance and value are key to the...

Snapchat users are 300 per cent more likely to make purchases via their smartphones than those who don't use the social app, new research has revealed. Criteo carried out a study assessing Snapchatters' smartphone shopping habits, which led to the discovery that 33 per cent of the app's users are happy to spend £100 in one go via their smartphones. This places them 74 per cent more likely than those not on Snapchat to spend money via their mobiles. Some 12 per cent of millennials (18 to 34-year...