IAB UK Member Vault

Insight, opinion and events from IAB UK members

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RAAS LAB = Relevance
RAAS LAB
blog

The Relevance Reset: Why media metrics need a rethink

Beyond SPO: how publishers can take control of their supply chain
Axis
blog

Beyond SPO: how publishers can take control of their supply chain

London Fashion Week
Kolsquare
blog

London fashion week: Why the future of influence must be responsible

Relevant Advertising At Scale
RAAS LAB
blog

From Ad Waste to Ad Value: How AI can transform impression-level buying

High-speed traffic
Onetag
blog

The difference between an exchange and an SSP - and why it matters (especially for curation)

Two colleagues analyzing data while collaborating on media strategy
Adelaide
Research Study & Guide

Who's auditing the metrics? MediaSense did - and Adelaide AU passed

SeenThis - Sustainable Advertising woth Spotify
SeenThis
Research Study & Guide

High-quality campaigns, lower emissions

report
Adelaide
Research Study & Guide

Adelaide report: The 2025 outcomes guide

Couple sitting on the couch watching TV
Cint
Research Study & Guide

Cross-platform measurement in 2025

Female Video gamer
Cint
Research Study & Guide

Game on: Tracking the value of in-game advertising

man on the phone
Comscore
Research Study & Guide

Best times to post by social platform in the UK

London Fashion Week
Kolsquare
Research Study & Guide

The next chapter for London fashion week: Storytelling, sustainability, and substance