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Tobias Knutsson, ceo, Adverty

Adverty

blog

Successful in-game advertising is an artform

Successful in-game advertising is an artform

A Fresh Look for the Personal Luxury Industry - Shutterstock

Analytic Partners

blog

From Globalisation to Transformation: How luxury brands should plan for success

From Globalisation to Transformation: How luxury brands should plan for success

Yes We Trust in Compliance

Didomi

blog

How can lengthy, complicated compliance interfaces be made trustworthy?

How can lengthy, complicated compliance interfaces be made trustworthy?

Silver Snipers

Anzu.io

blog

Rethinking the Video Gamer Profile: Gamers don’t get older, they just level up

Rethinking the Video Gamer Profile: Gamers don’t get older, they just level up

Advertising on mobile phone screen.

NewsGuard

Research Study & Guide

Report: Top brands are sending $2.6 billion to misinformation websites

Report: Top brands are sending $2.6 billion to misinformation websites

IAS Pandemic Effects study

Integral Ad Science

Research Study & Guide

Pandemic Effects: What’s Next in Shifting Consumer Priorities

Pandemic Effects: What’s Next in Shifting Consumer Priorities

Filippo Gramigna, CEO, Audiencerate

Audiencerate

blog

What’s the true state of digital advertising - and where is it going?

What’s the true state of digital advertising - and where is it going?

The questions marketers need answered

Flashtalking

blog

Three questions to help marketers prepare for the future "Identityscape"

Three questions to help marketers prepare for the future "Identityscape"

gender-bias-ai

Adapt

blog

Gender bias in voice automation

Gender bias in voice automation

AirGrid

video

Introducing AirGrid

Introducing AirGrid

Olympics marketing strategy

SimilarWeb

Research Study & Guide

Guide for Agencies: How to Create a Gold-Medal Marketing Strategy

Guide for Agencies: How to Create a Gold-Medal Marketing Strategy

ad networks comparison

Bitmedia

Research Study & Guide

Ultimate 2021 Guide: Crypto Ad Networks, Facebook Ads & Google Ads

Ultimate 2021 Guide: Crypto Ad Networks, Facebook Ads & Google Ads

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Main navigation

Who we are
Back
Who we are

IAB UK, the digital advertising industry body, represents nearly 300 businesses across media owners, agencies, ad tech, platforms, and publishers, plus 600 advertisers. We tackle challenges, showcase great advertising, and prepare members for the future.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

Back
GDPR

Insight

Back
Insight

Adspend

Back
Adspend

The Digital Dividend

Back
The Digital Dividend

IAB Compass

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IAB Compass

Effectiveness

Back
Effectiveness

Attention

Back
Attention

Real Living

Back
Real Living

Powering Up

Back
Powering Up

Direct to Consumer

Back
Direct to Consumer

Born Online

All research

Back
All research

Research

Resources & tools

Back
Resources & tools

Why digital?

Back
Why digital?

Environmental Sustainability FAQs

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Environmental Sustainability FAQs

The Evidence

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The Evidence

IAB Showcase for Change

Back
IAB Showcase for Change

Perspectives on Trust and Effectiveness

Back
Perspectives on Trust and Effectiveness

Case studies

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Case studies

Measurement Toolkit

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Measurement Toolkit

Tool for small businesses

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Tool for small businesses

Adspend Analyser

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Adspend Analyser

Jargon Buster

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Jargon Buster

Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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Get into Digital

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Latest updates

News

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News

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Industry sectors

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Retail media

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Digital out-of-home

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Digital out-of-home

Audio

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Audio

Creator marketing

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Creator marketing

Gaming

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Gaming

CTV: The Evidence

Back
CTV: The Evidence

More sector resources

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More sector resources

IAB UK Gold Standard
Our members
Back
Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

Back
Membership benefits

Member Vault

Back
Member Vault

IAB Global Network

Back
IAB Global Network

Industry groups

Back
Industry groups

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Engage

Back
Engage

Past events on-demand

Back
Past events on-demand

Training courses

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Online training

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