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Status of universal IDs in Europe

Roqad

Research Study & Guide

The status of universal/extended IDs in Europe from bid data

The status of universal/extended IDs in Europe from bid data

The Digital Distillery: Green About Media

ShowHeroes

podcast

Digital's Carbon Footprint

Digital's Carbon Footprint

The Digital Distillery: Green About Media

ShowHeroes

podcast

Climate Change & the Carbon Challenge

Climate Change & the Carbon Challenge

State of Digital Identity 2022

ID5

blog

The State of Digital Identity Report 2022

The State of Digital Identity Report 2022

Lloyd Davies, Managing Director, UK, Making Science

Making Science

blog

Are UK businesses walking a tightrope with GDPR & data inadequacy?

Are UK businesses walking a tightrope with GDPR & data inadequacy?

The Rise of Female Gamers

Activision Blizzard Media

blog

The rise of female gamers & what it means for the ad industry

The rise of female gamers & what it means for the ad industry

Topics API: Criteo’s First Look at Google’s Interest-Based Advertising Solution

Criteo

Research Study & Guide

Topics API: Criteo’s first look at Google’s interest-based advertising solution

Topics API: Criteo’s first look at Google’s interest-based advertising solution

Omnichannel Measurement

On Device Research

video

Effective omnichannel campaign measurement

Effective omnichannel campaign measurement

Woman on the phone

AudienceProject

blog

How Telia increased reach efficiency by 20% with redistributed ad budget

How Telia increased reach efficiency by 20% with redistributed ad budget

Discovering the Effectiveness of In-Game Advertising

Activision Blizzard Media

blog

Discovering the effectiveness of in-game advertising

Discovering the effectiveness of in-game advertising

Into The Metaverse

Hivestack

blog

A convergence of advertising in physical & metaverse retail

A convergence of advertising in physical & metaverse retail

someone on a laptop

Skai

blog

The Pursuit of Marketing Performance: four new imperatives for success

The Pursuit of Marketing Performance: four new imperatives for success

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Main navigation

Who we are
Back
Who we are

IAB UK, the digital advertising industry body, represents nearly 300 businesses across media owners, agencies, ad tech, platforms, and publishers, plus 600 advertisers. We tackle challenges, showcase great advertising, and prepare members for the future.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

Back
GDPR

Insight

Back
Insight

Adspend

Back
Adspend

The Digital Dividend

Back
The Digital Dividend

IAB Compass

Back
IAB Compass

Effectiveness

Back
Effectiveness

Attention

Back
Attention

Real Living

Back
Real Living

Powering Up

Back
Powering Up

Direct to Consumer

Back
Direct to Consumer

Born Online

All research

Back
All research

Research

Resources & tools

Back
Resources & tools

Why digital?

Back
Why digital?

Environmental Sustainability FAQs

Back
Environmental Sustainability FAQs

The Evidence

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The Evidence

IAB Showcase for Change

Back
IAB Showcase for Change

Perspectives on Trust and Effectiveness

Back
Perspectives on Trust and Effectiveness

Case studies

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Case studies

Measurement Toolkit

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Measurement Toolkit

Tool for small businesses

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Tool for small businesses

Adspend Analyser

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Adspend Analyser

Jargon Buster

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Jargon Buster

Guide to Digital Innovation

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Guide to Digital Innovation

Get into Digital

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Get into Digital

Latest updates

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Latest updates

News

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News

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Opinions

Industry sectors

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Industry sectors

Retail media

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Retail media

Digital out-of-home

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Digital out-of-home

Audio

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Audio

Creator marketing

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Creator marketing

Gaming

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Gaming

CTV: The Evidence

Back
CTV: The Evidence

More sector resources

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More sector resources

IAB UK Gold Standard
Our members
Back
Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

Back
Membership benefits

Member Vault

Back
Member Vault

IAB Global Network

Back
IAB Global Network

Industry groups

Back
Industry groups

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

Back
Events

Engage

Back
Engage

Past events on-demand

Back
Past events on-demand

Training courses

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Training courses

Training courses

Online training

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