Jargon Buster

Bluetooth is a wireless technology for exchanging data over short distances via computers, smartphones and digital cameras, using radio waves. 

When a streaming media player saves portions of file until there is enough information for the file to begin playing.

Describes the relationship or transactions between an organisation and other organisations, rather than business to consumer (B2C). 

Describes the relationship or transactions between an organisation and consumers rather than business to business (B2B). 

A unit of digital information in computing and telecommunications that most commonly consists of eight bits. Historically, a byte was the number of bits used to encode a single character of text in a computer and for this reason it is the basic addressable element in many computer architectures.

Cache memory is used to store web pages users have seen already. When users re-visit those pages they load more quickly because they come from the local cache and don't need to be downloaded over the internet again.

Taking a snapshot of each page visited as the web is crawled. These are stored and used as a backup if the original page is unavailable and to reduce server lag for the browser requesting the page.

The primary action an advert encourages people to take, such as opting-in to a consent request, getting a discount or buying something on the back of a digital advertising campaign. 

The time period in which a series of integrated advertising messages (that share a single idea and theme) are executed.