Jargon Buster

test 

Test number 2

This is a test 

A static appended text attached to an advertisement.

The technology used to deliver creative assets from one adserver into another, allowing advertisers to track the performance of the campaigns and record impressions and clicks amongst other campaign metrics.

The ability to assess the performance of an ad campaign.

A 1x1 pixel-sized transparent image that provides information about an ad's placement. In many cases, a tracking pixel is used to notify an ad tracking system that either an ad has been served (or not served, in some cases) or that a specific webpage has been accessed. Also known as: beacon, web beacon, action tag, redirect, etc.

An agency branch trading entity known as the expert operators in their use of new technology.  These entities can be independent or operate within an agency holding company.  This group of people (known as traders) play the day-to-day campaign management role. Used by agency holding companies, operating agencies and advertisers.

Number of visitors who come to a website.