Jargon Buster

A messaging system that allows sending messages between devices that consist of short code. Otherwise know as a text message. 

Subscriber Identity Module - a removable part the mobile phone hardware that identifies the subscriber.

Watching an existing TV service over the internet at the same time as normal transmission.

The reporting and analysis of website activity - in particular user behaviour on the site. All websites have a weblog which can be used for this purpose, but other third party software is available for a more sophisticated service.

A tag is a keyword or term assigned to a piece of information. This kind of metadata helps describe an item and allows it to be found again by browsing or searching.

A long, vertical, online advert usually found running down the side of a page in a fixed placement.

Identifies the settings and permissions of a user’s browser to determine compatibility with ad formats and serves an advert they will be able to see/fully interact with.

Sites, applications and platforms that enable the sharing and generation of user content in real time and enable social networking. Facebook, Instagram & Twitter are examples of social media platforms.

Email non-delivery notifications that are generated as a result of emails being sent to active (live) addresses but which are turned away before being delivered.