Jargon Buster

Out-stream impressions are video ad units unaccompanied by content. While a pre-roll or mid-roll ad requires a publisher’s video to wrap around, an out-stream ad is a video ad unit not tied to any piece of publisher video content.

The ability to access premium content through any device with the ability to connect to the Internet. OTT is often marketed as TV Anywhere / TV Everywhere and offers subscribers the ability to watch programming on any device they own.

A unit of measurement that tracks the number of times a user loads a particular page.

See pay-per-click (PPC). 

The payment method used on search engines to enable adverts to appear under keyword searches. 

A commission structure whereby the advertiser pays the publisher a flat fee for each qualified lead (customer) that is referred to the advertiser’s website.

A commission structure whereby the advertiser pays a percentage or flat fee to the publisher based on the revenue generated by the sale of a product or service to a visitor who came from a publisher site.

An e-commerce model that allows media owners to grant consumers access to their programming in return for payment. Micro payments may be used for shorter programming whist feature films may attract larger sums.

Personal data is covered by the General Data Protection Regulation (GDPR) and comprises any information relating to a person who can be directly or indirectly identified in particular by reference to an identifier, including name, identification number, location data or online identifier.