Why this is advertisers' Sliding Doors moment
Writing for The Media Leader, our CMO James Chandler says: "The shift away from third-party identifiers is already well under way and getting on the front foot means not waiting for the final phase-out. We’re at a crossroads and the action you take today will define how this plays out tomorrow."
Directory of targeting & measurement tools
Testing alternative solutions to target and measure your campaigns is essential ahead of Chrome’s cookie deadline. Get acquainted with cookie-less products that are currently in the market - this directory pulls together what’s on offer from IAB UK members, as well as who you should get in touch with at each company.
Cookieless checklist for advertisers
We’ve worked with law firm Bird & Bird to create a checklist of eight essential questions advertisers and agencies should ask prospective vendors when it comes to selecting the right cookieless technology for their objectives.
Are you up-to-date?
Catch up on the latest news relating to the deprecation of third-party cookies, plus explore guides and resources from IABs and the wider industry to help you prepare your business.
Understanding the post-cookie digital ecosystem
Linked audiences
Linked audiences relate to strategies where publisher and advertiser audiences can be directly linked using an identifier at a 1:1 level
Learn more
Unlinked audiences
Unlinked audiences relate to targeting strategies where there is no ability to directly link a publisher's audience to the advertiser’s audience
Learn more
Browser / Operating System-Linked audiences
Find out more about environments where a browser or operating system links a publisher and advertiser data
Learn more
IAB UK Training: The future of targeting & measurement
In this online course, we outline the implications of the deprecation of third-party cookies and other identifiers and look to the future of targeting and measurement. A great course to build up your knowledge and get familiar with different options.
Post-cookie advice from our members on The IAB UK Podcast
From Teads on post-cookie readiness to Google on privacy-first targeting solutions, head to The IAB UK Podcast for advice from our members.
What's next? Targeting & measurement FAQs
Need a refresher on what’s happened to date and why third-party identifiers are being phased out? We round up what you need to know and break down the key facts with FAQs to ensure you’re up-to-date.
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