B2 is a specialised AdTech web analytics platform complemented by a stealth technology solution designed to detect and bypass ad blockers without compromising privacy.
Up to 37% of internet users aged 16-64 use tools to block advertising for at least some of their online activity. Publishers are unable to determine the extent of their ad block problem nor fully monetise their inventory. Advertisers are unable to reach those users.
B2’s unique technology is able to overcome these challenges sensitively, without upsetting the 41% of adults who use an ad blocker for privacy reasons.
