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Uncovering Growth Opportunities

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Online Webinar

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This event is being held by an IAB UK member

This event has been created and submitted to the Member Vault by an IAB UK member. Tickets are purchased from third parties and the IAB is not responsible for the event.

Event Overview

This event is hosted by Analytic Partners.

2021 has marked a shift for many brands from a focus on short-term survival to long-term, sustained growth. In order to succeed in that shift, a holistic view of measurement is critical – with scenario planning at the core. In fact, brands that adopt measurement programs and scenario planning for decisioning achieve a 25-70% increase in ROI.

Join “Uncovering Opportunities for Growth” to find out how you can better anticipate the evolution of marketing and future-proof your strategy. Analytic Partners SVP Mike Menkes will cover these topics and more, including:

  • How to drive £50-100M+ in growth each year through analytics, without increasing investment levels
  • How apply scenario planning across multiple business cases
  • How to uncover your greatest areas of opportunity and optimize for growth