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Meltwater Social Summit: Driving Growth with Social

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Event Overview

This event is being held by Meltwater

Driving Growth with Social

Want to move past using social media for more than simply community management and memes? Eager to learn how to increase sales or build lead pipelines for your brand with Facebook, LinkedIn and other social channels?

Join Meltwater, along with leading minds from across the Marketing & PR industry, for exciting insights on how to cultivate tangible business growth from social.

Tune in on the 18th of November and learn:

  • How to outwit your competitors with social data
  • The most efficient ways to scale communities without compromising on quality
  • How to reinvigorate your social campaigns with smarter strategies
  • How brands at the forefront of social media marketing are using social for growth
  • How to optimise customer experience with social insights
  • How to level-up your influencer marketing strategy

Don't miss out on the opportunity to gear up your social strategy for a bigger and better 2022. Save your spot now.

Agenda

09:05
Unlearning: How to Win on TikTok

Neil will explore how brands need to unlearn traditional digital communication norms to thrive on the platform. 

With examples from Gucci’s #AccidentalInfluencer to KFC’s lockdown campaign, Neil explains how showing up and being your authentic self, whether you’re an individual or a multinational brand, the rules are the same.

Neil Boorman, Head of Creative Lab, TikTok

09:35
Driving Growth with Social: 5 Ways to Increase your Social ROI in 2022

With over 4 billion social media users worldwide, every minute 350,000 tweets are sent, 4,100 clicks on sponsored Instagram posts, 21 million snaps created and 694,000 videos viewed on TikTok. This makes social media a goldmine, full of data that can be turned into intelligence to inform growth decision-making. It’s transforming the way organisations operate, especially when it comes to communication and how they go about gathering consumer and competitive insights.

With this in mind, Angela will detail how you can optimise, grow and manage your brand on social media to ultimately drive growth.

Angela Wiesenmueller, Marketing Director EMEA, Meltwater

10:00
TBC

11:00
Panel Discussion: The Intersection of Content, Community and Commerce: What are the Opportunities for Brands on Social?

Host: Mike Blake-Crawford, Panelists: Sibu Mabena, Founder of South African based creative communications agency, Duma Collective, David Bekhazi, Head of Creative Middle East & Africa, Edelman, Sarah Thrift, Digital Marketing Manager, Agatha Christie Limited

11:45
Using Social Media Intelligence to Drive B2B Growth

Paul will focus on driving business growth, within B2B marketing, from social media intelligence. To achieve this Paul will detail his roadmap which includes:

  • Identifying and extracting social media intelligence that yields business insight
  • How social can provide strategic foresight / drive competitive advantage via competitor and market behavior
  • Understanding the implications around “Truth in Data” from Data Driven Decision Making models
  • Case study: Implementation and Execution for Business Growth

Paul Santilli, Enterprise OEM Intelligence, HP