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How Brands are Turning Challenges into Growth Opportunities

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Online Webinar

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This event is being held by an IAB UK member

This event has been created and submitted to the Member Vault by an IAB UK member. Tickets are purchased from third parties and the IAB is not responsible for the event.

Event Overview

While businesses have faced challenges in every arena from consumer behaviour shifts spurred by the pandemic to data deprecation, there is one factor separating those that are thriving from those that are falling behind: the ability to see challenges through a lens of opportunity.

During this panel discussion, we will discuss three of the most important aspects to stay ahead of the curve:

  • Holistic Measurement and the importance of including changes and knowing their media contribution as they happen
  • An eye on innovation to look beyond one’s own brand and using outside sources
  • Organizational Buy-in to start experimenting outside the comfort zone

Pre-register today for our Partner Satellite Event at the EffWorks Global 2021 and join us, Samsung and other brands on the 14 October at 9:00am BST to learn how brands can turn challenges into growth opportunities.