How alcobev brands are driving engagement with AR

This event is being held by Zappar

A brand’s packaging is one of their most under-utilised marketing channels and in this webinar we will show you how major players including AB InBev, Diageo, Accolade Wines are harnessing AR to deliver commercial value back to the business.

The power of connected packaging for consumer engagement is becoming impossible to ignore and for the alcobev industry the opportunities to leverage AR are particularly exciting. Whether it's creating selfie social media moments, promoting cocktail recipes or creating drama around the brand story AR creates unique moments for customer connection.

Join Zappar as we take a look at some of the different ways AR can be used for different alcobev brands and some of the outcomes that can be achieved.

During this 45 minute webinar you can expect a 30-minute introduction to the technology, how to plan your AR campaign and a range of case studies.  We will also open up the floor for 15 minutes of Q&A