Global Insights Report 2021: Driving Media Quality & Performance Worldwide
Event Overview
This event is being held by DoubleVerify
Since 2015, DV’s Global Insights Report (GIR) has provided advertisers with in-depth market-by-market analysis from North America, LATAM, EMEA and APAC to help inform digital advertising strategies. This webinar will review findings from DV’s 2021 GIR and feature speakers from GroupM and IAB Europe to discuss how they’re able to leverage insights and metrics from the report to inform their digital advertising campaigns.
The webinar will uncover the state of brand suitability, fraud, viewability and performance from more than a trillion impressions in 80 markets across more than 2,100 brands. We’ll also highlight significant global trends and regional findings on key metrics and engage our panel in a robust discussion on significant learnings advertisers can act upon to drive media quality and performance.
2021 global findings include:
- 104% increase in mobile web impression volume
- 87% increase in CTV impression volume
- Overall fraud is down 30%, but fraudsters are finding crafty ways to target mobile app video and CTV
- 49% decrease in brand suitability violation rate for advertisers who have adopted DV Video Filtering
- Quality on programmatic buys now matches that of publisher buys
Speakers
Mark Zagorski
CEO, DoubleVerify
Mark Zagorski
CEO, DoubleVerifyWith over two decades of experience, Mark is a champion of transparency and quality in the digital advertising industry. He leads DV in its efforts to verify quality media everywhere — especially on emerging channels like CTV — making the industry stronger, safer and more secure.
Collette Spagnolo
Sr. Director, Marketing Analytics, DoubleVerify
Collette Spagnolo
Sr. Director, Marketing Analytics, DoubleVerifyCollette oversees DoubleVerify’s analytics and insights team. This team is focused on helping global clients mine the data-driven insights they need to fuel more efficient and effective media buying, at scale. Through this lens, she is also able to extract macro trends impacting the industry, providing perspective on where we’ve been, and how that might shape the future.
Daniel Knapp
Chief Economist, IAB Europe
Daniel Knapp
Chief Economist, IAB EuropeDaniel is an advertising and media analyst with more than 15 years of international experience. Having served in leadership roles spanning market analysis, strategic advisory and business intelligence, his knowledge and experience in the space brings tremendous value to the digital advertising community.
Stevan Randjelovic
Director, Brand Safety and Digital Risk, GroupM EMEA
Stevan Randjelovic
Director, Brand Safety and Digital Risk, GroupM EMEAStevan supports GroupM EMEA’s digital operations by looking after all areas of digital risk, and underpinning media quality processes and governance. His expertise with challenging issues such as privacy and consumer protection are critical in helping to support the digital ad industry.