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The Future of the Upfronts and Newfronts: What Can You Expect This Year?

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This event is being held by an IAB UK member

This event has been created and submitted to the Member Vault by an IAB UK member. Tickets are purchased from third parties and the IAB is not responsible for the event.

Event Overview

The Upfronts and Newfronts are still in a period of high disruption. For the second year, they will be held amid a global pandemic. At the same time, media buying and planning has been shifting to a more real-time model as advertisers look to more fully engage with evolving consumer behavior. What trends will you need to know about his year? What’s changed for the better (and what’s changed for the worse)?

Hear from a panel of top thought leaders from the media and agency worlds who will share their predictions for this year’s media buying season. You’ll find out:

  • How changes in media consumption are changing the emphasis of the Upfronts/Newfronts

  • Will advertisers prioritize scatter investments over upfront commitments?

  • What buyers are looking for this year and where they expect to find it