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Essential CRM lessons from the COVID-19 pandemic

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https://audiens.com/webinar/rory-sutherland/

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This event has been created and submitted to the Member Vault by an IAB UK member. Tickets are purchased from third parties and the IAB is not responsible for the event.

Event Overview

Essential CRM lessons from the COVID-19 pandemic

with Rory Sutherland
Vice Chairman, Ogilvy UK 


What you'll learn:

  • How is customer behaviour subtly changing during the pandemic?
  • Can we rely on pre-2020 customer data? 
  • Are old approaches still relevant?
  • How should CRM teams make sense of changing behaviour to manage future interactions?
  • PLUS your opportunity to ask Rory questions, live on air