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Data is power: How to supercharge your Amazon Ads

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This event is being held by an IAB UK member

This event has been created and submitted to the Member Vault by an IAB UK member. Tickets are purchased from third parties and the IAB is not responsible for the event.

Event Overview

With Amazon Ads recently releasing some of its biggest product developments in data usage, brands now have the capacity to make their data more actionable and reach customers like never before. If you’re not taking full advantage of the updates to the API or the rollout of Amazon Marketing Cloud and Amazon Marketing Stream, you’re missing a big opportunity to connect with your customers and drive sales on one of the world’s biggest retailers. 

And, with Skai™, this has never been easier. Not only can Skai™ support your Amazon campaigns with first-class automation and optimization, but our marketing platform brings in additional data sources that connect the dots and show you the bigger picture. 

We’d like to invite you to join our fireside chat webinar on 1st December at 5 p.m. BST, as experts from Skai™ and Amazon Ads discuss: 

  • Unpacking Amazon Ads’ most recent and biggest product developments
  • How to leverage ABA retail data points to boost your Amazon Ads insights
  • How to gain a deeper understanding of your customer’s journey on Amazon with AMC 
  • How Stream data implementations yield more efficient Amazon Ads campaigns