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The Connected Craze: Addressing Compliance Across Devices

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This event is being held by an IAB UK member

This event has been created and submitted to the Member Vault by an IAB UK member. Tickets are purchased from third parties and the IAB is not responsible for the event.

Event Overview

The multi-device world is here. There’s unprecedented demand to watch, listen to, download, and read the content we want, on all of the devices we own. We’ve seen several waves of privacy compliance. The first wave impacted web properties and the second wave focused on mobile apps. Now, we are at the onset of the third wave, Over-The-Top (OTT) and Connected TV (CTV).  

While content consumption across devices is on the rise, consumers are also extremely conscious about their privacy and digital footprint. How can businesses deliver transparency and choice to the multi-device consumer? Join OneTrust consent management experts to gain an understanding of how to incorporate consent and privacy strategies across mobile, OTT and CTV, and learn best practices to help maximize consent rates and deliver a personalized experience across devices.

March 23, 2021 11:00 am EST | 3:00 pm GMT