AR Pioneers Summit
Event Overview
Zappar, the world’s leading augmented reality (AR) platform and creative studio, is celebrating its ten-year anniversary with its tentpole event, AR Pioneers.
The virtual event, which will take place over two afternoons on 22 and 23 June, will celebrate the progression of augmented reality from its early days to its widespread use today, covering the key learnings of the past and how brands and businesses can best leverage AR and WebAR today. The event will tap into Zappar’s decade of experience working with brands and agencies around the world, while giving attendees exclusive access to new product releases, tech demos and fireside chats with industry leaders.
The conference will feature numerous industry-leading professionals, and will include:
- Keynote announcements on the next steps of their journey, announced first at the event;
- Key learnings based on their decade of experience and progression in the industry across key verticals;
- Product demos and build-along sessions
- Guided talks on how to best use AR for clients, with market-leading professionals joining the festivities;
- Fireside chats with industry experts
- Networking opportunities for creators, producers and developers to meet like-minded people and connect with one another.
- Plus much more to be announced before the event.
More details on the event can be found here.
Sessions & Talks
How to transform your packaging into an interactive media channel with Nestle
Your packaging is the only customer touchpoint where a 100% open rate is a reasonable expectation - so are you making the most of it?
Join Zappar’s packaging expert (Martin Stahel) and Jeremy Moussai (Nestle’s Global Project Manager of Immersive Experiences (AR/VR/MR)) as they share guidance on how best to transform product packing into an interactive media channel, talking through the tremendous work Nestle is doing to devise connected packaging strategies.
How to execute impactful WebAR campaigns
Join Zappar’s Managing Director (Max Dawes) and Bobby Ennis (EVP of Digital Experiences at Groove Jones) as they dive into the specifics of creating world-class augmented reality experiences for the web.
During this session, the guys will be talking through:
- WebAR (what is and why you should be using it)
- How to devise and deliver successful WebAR campaigns
- Groove Jones’ experience using Zappar’s WebAR technology
How Retailers are using an always-on AR strategy, driving taps, trips and transactions
We firmly believe that you, and your business, should be viewing and utilising AR as a constant method of engaging and enriching your customer experience. But, how do you get your team from where they are now to the point where AR is viewed as a consistent part of your business’ toolkit for success?
Join Zappar’s CEO (Caspar Thykier) as he talks through; the merits of viewing AR with an ‘always-on’ focus, how to build and deliver an ‘always-on’ AR strategy, and shares some wonderful examples of retailers that are making the most of what ‘always-on’ AR has to offer.
AR for L&D: Building an immersive mobile learning strategy
AR is a powerful tool that can help trainers accelerate their learning programs. The technology is naturally engaging, interactable, and low-cost to produce - all ideal for modern L&D programs that bring out the very best in their employees.
In this session, Zappar Account Exec, Angus White and Senior Learning Experience Designer, Destery Hildenbrand take you through the key components of creating an immersive learning strategy that will engage learners and reduce training costs
Benchmarking AR: How to define the success of your next AR campaign
AR is an incredibly powerful medium to engage with your customers and enrich the touchpoints that you have with your audience.
Like all things, AR works best for your business when leveraged purposefully and, in this session, Zappar’s CEO (Caspar Thykier), System1’s CIO (Orlando Wood), and Experience is Everything’s Founder (Paul Simonet) will be discussing the best ways to define success for your AR activations while analyzing the findings from the ‘How Connected Packaging Works’ report.
Guest Speakers
Dominic Collins
Darabase
Dominic Collins
DarabaseFounder of Darabase, the AR Outdoor Media company, a turnkey platform and solution for brands, retailers and property companies running location-based AR.
Charlie Fink
Forbes
Charlie Fink
ForbesA Forbes columnist and the author of a new book, "Remote Collaboration, Virtual Conferences and the Future of Work" (May 2020), Charlie Fink is also a consultant to some of the leading companies in the XR (AR/VR) world.
Ash Tailor
LEGOLAND
Ash Tailor
LEGOLANDAsh is VP of Global Brand & Marketing for LEGOLAND® Windsor Resort, an iconic theme park and home to the new LEGOLAND® Windsor Resort LEGO® MYTHICA AR Experience.
Orlando Wood
System1
Orlando Wood
System1Orlando is Chief Innovation Officer of System1 Group, world leaders in Advertising Effectiveness, Brand Equity and New Product Innovation.
Ashley Fletcher
Byte
Ashley Fletcher
ByteHead of AR at Byte, a marketing technology agency based in London, New York and Berlin on a mission to combine technology and creativity to solve brands’ problems.
Bobby Ennis
Groove Jones
Bobby Ennis
Groove JonesBobby is a digital strategist and digital marketing expert that has worked on numerous award winning campaigns and with major brands like AT&T, Visa, Wells Fargo, and Ford. He currently helps brands and agencies bring the weird and wonderful to life.
Judy Moon
EVYTHNG
Judy Moon
EVYTHNGSVP of Sales, EVRYTHNG, the product cloud helping consumer product brands run their business differently by knowing what their products know. EVRYTHNG’s customers see and learn from each product’s journey, end-to-end from factory to consumer, and beyond.
Henning Westerwelle
Curious Company
Henning Westerwelle
Curious CompanyFounder of Curious Company, a digital Studio helping brands and corporations to create immersive digital experiences.
Jeremy Moussai
Nestlé
Jeremy Moussai
NestléJeremy is an international Sales, Innovation and Digital Marketing expert. He is currently working to augment a wide range of products and experiences within the Nestlé brand family.