Addressable TV (ATV)
TV+
Addressable TV is the ability to serve personalised ads to different target groups and audience segments watching the same linear TV content. Addressable advertising combines the reach and power of traditional TV with the possibility to be precise with data-driven targeting such as socio-demographic profile, viewing behaviour, interests, and location. Three types of technologies are used for the delivery of Addressable TV: HbbTV, IPTV, and OTT.