Last Thursday Club: lessons from programmatic
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Free for IAB Members, IAB Agencies & IAB Advertisers
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Event Overview
Looking to decode the next frontier of programmatic innovation?
January's Last Thursday Club will bring together leaders from fast growing channels to explore how Digital Out-of-Home, Audio and Retail Media are evolving in an increasingly automated landscape. Our panel of experts will unpack what these rapidly expanding environments can learn from the programmatic successes - and missteps - of display, video and more.
Expect an honest, forward-looking discussion on data strategies, measurement maturity and the infrastructure needed to future-proof programmatic growth.
Our speakers...
Ben O’Mahoney
AdTech & Data Partnerships Lead, Ocado Ads
Ben O’Mahoney
AdTech & Data Partnerships Lead, Ocado AdsAs AdTech & Data Partnerships Lead for Ocado Ads, Ben is responsible for managing the tech stack and data partnerships strategy for one of the fastest scaling and most disruptive Retail Media Network’s in the UK. Having been uniquely positioned to develop several propositions over his nearly decade long career in Retail Media, Ben has been able to both observe and contribute as the industry evolved in line with the growing prominence of first-party data, something that still fascinates him to this day.
Layla Soufi
Director of Supply Partnerships, Vistar Media
Layla Soufi
Director of Supply Partnerships, Vistar Media
Ollie Chadwick
Regional Director, UK, IE & NL, AdsWizz
Ollie Chadwick
Regional Director, UK, IE & NL, AdsWizz
Patrick Hann
Ad Tech Manager, IAB UK
Patrick Hann
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