Last Thursday Club: Agentic AI - advertising on autopilot?

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IAB HQ, Kodak Building, 11 Keeley Street, London, WC2B 4AN

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Event Overview

Imagine campaigns that plan themselves, optimise in real-time, and execute decisions without waiting for human approval. Agentic AI is making this vision a reality- but is it putting advertising on autopilot?

Join industry experts as we explore what happens when ads run themselves. We'll discuss how autonomous AI systems are being deployed today, the efficiency gains they unlock, but also the tough questions that need to be answered when it comes to control, accountability, and headcount when you take your hands off the wheel. 

Our speakers...

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Liva Ralaivola

VP Research, Criteo
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Liva Ralaivola

VP Research, Criteo
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Patrick Hann

Ad Tech Manager, IAB UK
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Patrick Hann

Ad Tech Manager, IAB UK

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