Digital Upfronts: Facebook

The digital ecosystem continues to evolve providing new opportunities, with technologies such as AI and AR disrupting marketing at a revolutionary pace, but also new challenges around regulation and signal loss. But what impact will these changes have on transforming business performance in the longer term and what will define the brands that thrive in this new landscape? In an age of automation, machine learning and artificial intelligence, it is these technologies combined with the human capacity for creativity, imagination and visionary thinking that has the ability to truly separate a business from its competition.

During the morning Facebook explored how the next generation of brands are driving innovation through a perfect combination of the art and science of marketing. From views on the future of personalised advertising and commerce, to the brands being built beyond bias, and the creators galvanising communities on our platforms, watch back a morning of inspirational keynotes and conversations as Facebook looked ahead to a future of next generation brands.