Personalised Retargeting (Topics AI, Context AI, Surveys AI)

RTB House offers innovative, Deep Learning-powered branding and retargeting solutions for the cookieless era that enable marketers to reach their customers without any compromise on privacy. We have worked closely with Google who trusted our proposals and implemented them into the Privacy Sandbox.

Truly personalised retargeting campaigns from RTB House that use PLTD and OBTD which improve on FLEDGE retargeting personalisation to optimise ad spend: PLTD stores data on the products a user interacts with within that user’s browser to display truly personalised creatives without knowing who that user is. OBTD gains userSignals to better evaluate the bid price for an on-device, perfectly private ad auction.

Tailored branding campaigns

Topics AI uses Deep Learning algorithms to enable privacy-friendly, interest-based advertising
ContextAI reaches users by transforming contextual targeting into a focused tool that brings up to 50% more value for the same marketing budget. Surveys AI creates lookalike audiences by surveying users for zero-party data. This enables us to create groups of users tailored to campaign goals.

Contact: [email protected]