Book your tickets to Engage 2025
Our annual flagship event will bring together creators, advertising powerhouses and marketing geniuses to explore why content truly is king - becoming the currency of effective marketing to build connections with people everywhere. Engage 2025 will inspire and empower you to craft authentic stories that push boundaries, transcend the digital noise and captivate your audiences.
What we do
As the industry body for digital advertising, we are uniquely placed to bring you the latest what’s happening in digital advertising right now, and what’s to come in the future. We bring our members together – including media owners, ad tech, agencies and advertisers - to share best practices, develop guidelines and demonstrate the effectiveness of digital for brands. We work on behalf of all IAB members to ensure that our industry thrives and that advertisers - big and small - can harness the power of digital advertising effectively.
Latest News
Environmental Sustainability FAQs
Use our new tool to view and compare the sustainability efforts of companies who are committed to reducing the environmental impact of the industry
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MPs & Peers back IAB pledges supporting smart regulation
A cross-party group of MPs and Peers commit to pledges to back smart regulation, support SMEs and local journalism, and maintain an ad-funded internet
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IAB UK launches creator marketing guide
Working with our Creator Marketing Group, we’ve produced a 101 guide on how to effectively engage with influencer-led marketing
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Meet our members
Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.
Preparing for a post-cookie reality
What does your business need to do to thrive in a post-cookie world? Our Targeting & Measurement hub is a great place to find out more about alternative strategies and the essential questions to ask potential partners. Being adequately prepared means ensuring you’re informed, testing solutions and feeding back to vendors on what works. Explore the hub and get started today to keep your digital campaigns on-track once third-party cookies are consigned to history.
The Gold Standard
Having first launched in 2017, the Gold Standard continues to evolve to deliver on its aim of building a sustainable future for the digital advertising industry. The Gold Standard brings together existing industry initiatives to reduce ad fraud, uphold brand safety, improve the digital ad experience, support supply chain transparency, help compliance with the GDPR and ePrivacy law.
More for our members
Policy & Standards
We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.
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Member Vault
IAB UK members can submit content to the Member Vault, amplifying their voice across the industry and showcasing their work.
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The IAB UK Podcast
Hosted by IAB UK's CMO James Chandler, The IAB UK Podcast is where to go discover all the latest UK news and views from the world of digital.
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